“Salla“, the leading Saudi platform in e-commerce solutions, announced its acquisition of “Paylink”, a company specializing in payment solutions, in a strategic step aimed at enhancing Salla’s capabilities in the fintech sector and expanding the scope of financial solutions that enable merchants to manage and grow their businesses.
Paylink is a Saudi fintech company that carries the “Saudi Tech” label and is licensed by the Saudi Central Bank to provide e-commerce payment services. Over the past years, it has developed a specialized technical infrastructure in electronic payment solutions serving companies and merchants in the Kingdom.
This acquisition is part of Salla’s strategy to build an integrated ecosystem that supports merchants at various stages of their business growth, and to expand the platform’s role beyond enabling sales and operations, reaching more advanced and smarter financial services built around the needs of merchants and their businesses.
By combining the capabilities of Salla and Paylink, Salla seeks to develop a more integrated experience for receiving and managing payments, whether in e-commerce or physical sales channels, paving the way for providing smart payment solutions at points of sale, including SoftPOS technologies that expand the merchant’s ability to receive payments easily and flexibly wherever the sale occurs.
Paylink’s capabilities also support Salla’s direction towards enabling merchants to reach customers outside the local market and receive payments from around the world; as its infrastructure supports international sales cases, multiple currencies, and various payment methods, opening up greater opportunities for Saudi brands to grow and expand regionally and globally.
The step combines Salla’s deep experience in the commerce sector and the needs of tens of thousands of merchants, with the technical and regulatory expertise developed by Paylink in the payments sector, establishing a new phase of integration between commerce and financial services, and giving the merchant a system more capable of keeping pace with their business growth and expansion into new channels and markets.
Nawaf Hariri, Founder and CEO of Salla, said:
“Since Salla’s inception, our goal has been to enable merchants to build and grow their businesses through an integrated ecosystem that reduces complexity and provides them with the tools they need to grow. We believe that financial services are a natural extension of this vision; our acquisition of Paylink adds important capabilities and expertise to Salla that will help us build smarter and more integrated payment solutions, and enable our merchants to receive payments wherever their customers are, whether online or at points of sale, inside and outside the Kingdom.”
The acquisition reflects Salla’s continued investment in the infrastructure for the future of commerce, and the development of an ecosystem that links commerce, payments, and financial services in a more integrated manner; supporting the growth of Saudi brands within the Kingdom, and helping them expand regionally and reach new markets and customers.
About Paylink
Paylink is a Saudi fintech company specializing in electronic payment solutions, licensed by the Saudi Central Bank to provide e-commerce payment services, and carries the “Saudi Tech” label. The company has developed a range of technical solutions that enable companies and merchants to receive payments and manage payment processes electronically, supporting multiple payment methods, currencies, and local and international sales cases.
About Salla
Salla is a leading Saudi e-commerce solutions platform, the first e-commerce platform in the Kingdom, and the largest in the Middle East, with more than 65,000 active subscriber stores, and a sales volume exceeding 45 billion riyals. Salla enables merchants to set up their online stores and link them to an integrated ecosystem that includes payments, shipping, inventory management, and marketing, supporting their business growth inside and outside the Kingdom.
