Snoonu has announced an investment in HASIF, a Qatari startup developing smart accounting and financial compliance solutions for small and medium-sized enterprises, as part of its Snoonu Startup Factory initiative.
The investment follows the Startup Factory competition and showcase held last week, where emerging startups presented solutions addressing business and market challenges. It also marks the second startup backed through the initiative, following Snoonu’s earlier investment in Sufra AI.
A Qatari-built platform for SME finance
Founded by Qatar University graduates and young Qatari entrepreneurs Noof Alhbabi, Maryam Eisa, and Dana Alwadaani, HASIF is building a digital platform designed to simplify accounting, invoicing, financial reporting, and compliance for SMEs.
The startup uses AI-powered tools and automation to help businesses manage financial processes more efficiently. Its platform also connects companies with accounting experts, supporting SMEs that may not have in-house finance teams or dedicated compliance departments.
Preparing businesses for future compliance needs
HASIF’s model is particularly relevant as companies in Qatar and the wider region prepare for more advanced digital compliance requirements, including potential future VAT-related processes.
By combining automation with access to professional support, the platform aims to reduce the administrative burden on small businesses while improving financial visibility and readiness for regulatory requirements.
Part of Snoonu’s Startup Factory strategy
The investment comes through Snoonu Startup Factory, an initiative launched to support founders in Qatar and across the region through capital, mentorship, and operational support. The programme’s first announced investment was a $100,000 pre-seed investment in Sufra AI, a Qatar-based startup developing AI-powered smart menu systems for restaurants.
With HASIF, Snoonu is expanding the initiative’s focus beyond food technology into fintech and SME enablement, reinforcing its broader strategy to support local innovation and invest in promising Qatari talent.
Supporting Qatar’s startup ecosystem
The investment reflects growing private-sector participation in Qatar’s startup ecosystem, where established technology companies are increasingly playing a role in backing early-stage founders.
For Snoonu, the Startup Factory initiative supports its long-term ambition to contribute to Qatar’s knowledge-based economy by helping startups move from early ideas to scalable businesses. For HASIF, the backing provides additional momentum as it develops tools aimed at helping SMEs digitise financial operations and improve compliance readiness.
